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YouTube defended the criticism, stating that it was developed in consultation with other advocacy groups, and that the company was open to feedback over the app's operation. The CCFC filed an FTC complaint over YouTube Kids shortly after its release, citing examples of inappropriate videos that were accessible via the app's search tool (such as those related to wine in their testing), and the Recommended page eventually using search history to surface such videos. The YouTube Kids app has faced criticism over the accessibility of videos that are inappropriate for its target audience. Short bumpers were later added to the app in order to establish a separation between advertising and content.

The Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy (CDD) both expressed concern over the use of advertising within the YouTube Kids app, arguing that children would not be able to distinguish the ads from content. Parents can use a passcode or their Google account to protect these settings, and configure profiles for multiple users to tailor their experiences.

The YouTube Kids app features parental control settings which allow parents to limit screen time, and restrict users from accessing the search tool. In August 2019, the "Younger" setting was split to add a new "Preschool" group, with a focus on "creativity, playfulness, learning, and exploration". "Younger" maintains the existing mix of content offered before, and "Older" adds more content from other genres, such as nature, gaming, and music. In September 2018, YouTube added new age group options relating to content offered in the app, "Younger" and "Older". In November 2017, the app was updated to add additional user interface modes designed for different age groups, ranging from the existing simplified interface (intended for younger children), to a more dense interface designed for older children.

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YouTube has also presented advocacy campaigns through special playlists featured on YouTube Kids, including "#ReadAlong" (a series of videos, primarily featuring kinetic typography) to promote literacy, "#TodayILearned" (which featured a playlist of STEM-oriented programs and videos), and "Make it Healthy, Make it Fun" (a collaboration with Marc and Pau Gasol to promote healthy living and an active lifestyle to children). In February 2017, YouTube began to introduce premium original series oriented specifically towards YouTube Kids, including DanTDM Creates a Big Scene, Fruit Ninja: Frenzy Force, Hyperlinked, and Kings of Atlantis.
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In August 2016, the app was updated to support the YouTube Red (now YouTube Premium) subscription service, allowing ad-free playback, background playback, and offline playback for subscribers. The categories feature curated selections of content from channels deemed appropriate for children. The app is divided into four content categories "Recommended", "Shows", "Music", and "Learning". Criticism over the videos led YouTube to announce that it would take more stringent actions to review and filter such videos when reported by the community, and prevent them from being accessible from within the YouTube Kids app. YouTube Kids has faced criticism from advocacy groups, particularly the Campaign for a Commercial-Free Childhood, for concerns surrounding the app's use of commercial advertising, as well as algorithmic suggestions of videos that may be inappropriate for the app's target audience, as the app has been associated with a controversy surrounding disturbing and/or violent videos depicting characters from children's media franchises. YouTube launched a web-based version of YouTube Kids on August 30, 2019. As of September 2019, the app is available in 69 countries. On May 27, 2020, it became available on Apple TV.
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įirst released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV.

The app provides a version of the service oriented solely towards children, with curated selections of content, parental control features, and filtering of videos deemed inappropriate for viewing by children under the age of 13, in accordance with the Children's Online Privacy Protection Act. YouTube Kids is an American video app and website for children developed by YouTube, a subsidiary of Google.
