Alternatively, she can pay for an item and get a street-level hand delivery.
#SHOP THE RUNWAY UPDATE#
Coinciding with the Neiman Marcus partnership is a mobile app update that leverages this convenience factor: Users will be able to geo-locate their nearest Rent the Runway store, browse that store's inventory, and even have an associate pull specific items for the user to try on as soon as she arrives at the store. Many customers also choose to pick up and return orders in stores rather than going through mail.
In addition to walk-ins, many customers pay to make appointments that have a 78 percent conversion rate, according to the company. "Our customers are still buying clothes, and with rental as an option, they tend to invest in clothing in a different way than they were before, so we view this as a perfect marriage of rental alongside all of those complementary products that you want to invest in: the great pair of shoes, the great coat." In March, the company officially launched its "Unlimited" service - granting users access to all of its inventory for any period of time with a limit of three items at once for a monthly fee - and with it, the idea of a never-ending "closet in the cloud" as the replacement for fast fashion.ĭespite starting online, Rent the Runway has recently made significant investments in brick-and-mortar, and will operate seven stores by the end of the year in Chicago, Las Vegas, New York, San Francisco, Topanga and Washington, D.C. shop the runway SORT BY: G by Giuliana Printed Slub Knit Duster Cardigan Customer Pick exclusive G by Giuliana Printed Slub Knit Duster Cardigan 49.75 or 3 payments of 16.58 (24) MarlaWynne Pear-Shaped Resin Drop Earrings Customer Pick exclusive MarlaWynne Pear-Shaped Resin Drop Earrings 36.50 or 3 payments of 12. "Together we're really piloting this idea that rent/buy is the new high/low," she says. Hyman feels that the partnership represents the future of retail.
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